Playing on the dream-altering properties of all good cheese, Joseph Mann and co-director Rune Spaans take us on a surreal adventure into the imagination of a lady named Charlie. This integrated campaign for Pilgrim’s Choice, in collaboration with Above+Beyond, seamlessly blends live action performance with puppetry and CGI to brilliantly recreate the “cheese dream” of a genuine Pilgrim’s customer who recounted her story for the campaign.
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