Warning: Smelling like ice cream could lead to unforeseen intimacy, as demonstrated in Joseph Mann's latest global ad for Axe body spray.
Metro Boomin and Coi Leray, Grammy-nominated producer and multi-platinum rapper, reunite following their hit collaboration on the 'Spiderman: Across the Spiderverse' soundtrack. This time, joining forces with Axe to create a bespoke song promoting the brand's new scent, Black Vanilla - and even starring in the ad themselves. Joseph fuses the duo's original music with visual storytelling and in-camera trickery to playfully demonstrate the power of scent-based attraction.
