In a year of ups and downs, it is fitting that a Christmas campaign brings a smile to those at home. Joseph’s keen eye for comedy is at play with a story that seems to follow the usual fare of delicate framing and thoughtful pacing but with a swift turn, a traditional ad turns into a tongue-and-cheek romp. The delicious food was seamlessly shot and integrated into the CG world, created piece by piece through Brunch Studio in Paris.
