In a year of ups and downs, it is fitting that a Christmas campaign brings a smile to those at home. Joseph’s keen eye for comedy is at play with a story that seems to follow the usual fare of delicate framing and thoughtful pacing but with a swift turn, a traditional ad turns into a tongue-and-cheek romp. The delicious food was seamlessly shot and integrated into the CG world, created piece by piece through Brunch Studio in Paris.
if you want to find out more have a look at the articles below:
'lidl has a lot of fun with christmas advert cliches' - shots
'lidl's holiday ad sidelines the schmaltz to make fun of rivals' - adage
