Camden Hells "Recall"

James Papper
View Director

Uh oh. The booze has been pasteurised…  

James Papper once again takes the helm for this informative yet tongue-in-cheek campaign for Camden Town Brewery. Watch as the ‘Chief Freshness Officer’ - voiced by Lolly Adefope - takes us through the horrors of pasteurisation with anguish written all over her face.

James mixes bold and beautifully illustrated 2D characters, designed by illustrator Vivienne Shao, set against 3D set design to create another superb spot.

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