WELCOME TO THE PARIS PARALYMPICS.
Sam Gainsborough directs this striking promo for the International Paralympic Committee, made in collaboration with adam&eveDDB NYC. Taking inspiration from French animation icon Sylvain Chomet, Sam creates an idyllic 2D world before shattering our preconceived notions to create a tonal shift that hits home in exposing the gritty reality of competing at the highest level in the sporting world.
