Jose Cuervo

Elliot Dear
View Director

The Margarita

Inspired by film noir and the work of Frank Miller, Elliot worked with Premise Entertainment in Florida to tell the tale of the origin of the margarita cocktail. Seamlessly blending 2d and 3d animation, Elliot created a mysterious, highly atmospheric piece that perfectly captures the mood of the story itself.

The Battle

An incredible fusion of live action and animation, Elliot shot real actors and composited them into a painstakingly crafted, hand made model of the town of Tequila, the birthplace of Jose Cuervo. The resulting film is an epic masterclass in inventive production techniques. On the screen it looks huge. You’d never know that none of the buildings in Elliot’s Tequila were more than a foot high or that none of the actors were lucky enough to visit the town, instead filming their scenes in front of a green screen in a small, dark studio.

The Margarita
The Battle of Tequilla
The Battle For Tequila - Making Of
Margarita
Jc_Battle_V3_00000-01982.00_01_05_03.still014_1280
Tequila Gif2
Elliot Dear Jc The Magarita01
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