jack brown tells the story of properchips. the film visualises the craft, human touch and creativity that goes into making each chip via alan, the flying cowboy. staying true to the brand's defined and established style, jack combines hand drawn animation, bold graphic illustration and photography to create a beautifully curated world for proper.
if you want to find out more have a look at the articles below:
'Above+Beyond's first work for properchips introduces alan, the flying cowboy' - little black book
'properchips "done properly" spot by jack brown and blinkink' - stashmedia
