Guest Direction: Don't Hug Me I'm Scared

Sam Gainsborough
View Director

Sam Gainsborough guest directed and hand-animated this mind bending claymation sequence for the second episode of Becky & Joe’s “Don’t Hug Me I’m Scared”, as well as creating the eerily optimistic clay guest character.  The series launched on Channel 4 in September 2022 and follows on from the cult YouTube series. Several guest directors contributed animation sequences to the 6 x 25min episodes, bringing a huge variety of unique aesthetics to the show. The series was created and directed by Becky & Joe with long-time collaborator Baker Terry, and produced by our long form division Blink Industries.

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