In collaboration with Johannes Leonardo
Polymath Will Wightman flexes his musical talents once more, this time for Ore Ida. The spot blends golden-age Hollywood aesthetic with contemporary techniques, combining classic 2D, live-action, detailed prosthetics and the craft of matte-painted backdrops. It's less "lions, tigers and bears, oh my" and more mermaids getting ghosted by their boyfriends or coming to terms with the inevitable hair transplant.