Ore-Ida "Deliciously Predictable"

Will Wightman
View Director

polymath will wightman flexes his musical talents once more, this time for ore ida in collaboration with johannes leonardo.

the spot blends golden-age hollywood aesthetic with contemporary techniques, combining classic 2d, live-action, detailed prosthetics and the craft of matte-painted backdrops. it's less "lions, tigers and bears, oh my" and more mermaids getting ghosted by their boyfriends or coming to terms with the inevitable hair transplant. 

Screenshot 2023 10 02 at 13 05 49
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