Greene King 'Centuries in the Making'

Balázs Simon

THE MAKING OF

Partnering with our friends at Engine, Balázs Simon marries contemporary craft with Greene King’s centuries worth of heritage to celebrate the brand’s eccentric past.

Balázs undoubtedly showcases his technical brilliance in this film. From calculating the anamorphosis of hand crafted illustrations to programming motion control cameras and building custom rotating light rigs in a blacked out studio. Lights were placed inside the cans to project the cut out illustrations to bring the legend of King Edumnd and the freshly reimagined recipes of the beers to life.

Balasz Simon Greene King Centuries In The Making BTS Still 02

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Balasz Simon Greene King Centuries In The Making BTS Still 01

Awards & Recognition

Creative Circle - Animation - Best Lens Based Animation: Gold
Creative Circle - Animation - Best Animation Design: Silver
British Arrows - Animation 2D: Shortlisted