Made in collaboration with BBC Creative, ‘The Tapestry’ is the launch film for the BBC’s 2018 FIFA World cup marketing campaign. Working with The London Embroidery Studio, the team have modernised a traditional tapestry technique by creating a dynamic film in which every single frame has been individually embroidered, creating over 600 unique tapestries.
Blending embroidery expertise and digitising skills, the film vibrantly showcases a wealth of colour palettes and gradients, alternating thread textures and unique stitch patterns. This intricately animated work looks to the past and future, journeying through World Cup history, and previewing the most exciting talent coming up at this year’s finals.
‘History Will Be Made’...
if you want to find out more have a look at the articles below:
'how the bbc made its 2018 world cup trailer entirely out of tapestry' - the guardian
'the bbc's operatic, embroidered world cup 2018 film: how it was made' - the drum
Featured in the APA Show 2018
