The Best Day Is The Everyday
Blinkink’s resident puppeteers and directors, Jonny & Will return to direct IKEA Australia’s ‘The Best Day Is The Everyday’ 2017 campaign after puppeteering on Dougal Wilson’s successful IKEA T-shirts ad in 2015.
Using clever and inventive puppetry, the directors breath new life into everyday objects creating endearing yet playful product heroes. The LUDDE sheepskin rug family and their playful puppy, BOLMEN are the stars of the first spot, whilst dancing GULDLOK aprons steel the show in the second.
Blinkink is a production company based in Soho, London. Existing in the world where animation and technique-driven live action meet, Blinkink represents some of the world’s most visually inventive filmmakers.