The Best Day Is The Everyday
Blinkink’s resident puppeteers and directors, Jonny & Will, return to direct IKEA Australia’s ‘The Best Day Is The Everyday’ 2017 campaign after puppeteering on Dougal Wilson’s successful IKEA T-shirts ad in 2015.
Using clever and inventive puppetry, the directors breath new life into everyday objects, creating endearingly playful product heroes. The LUDDE sheepskin rug family and their playful puppy, BOLMEN are the stars of the first spot, dancing GULDLOK aprons steel the show in the second and in the third, helpful houseplants spruce the place up with some GURLI cushion covers, EKET cabinets and a VIMLE two seater sofa. Nice.
We are world class animation specialists. A collective of sublimely talented directors, producers, artists and technicians who create short-form content with our partners in the advertising, music and entertainment industries.
We love blending innovative new technology with classical cinematic craft, always focussing on the fundamentals of character, storytelling and emotion.